Each of BYU Broadcasting’s marketing managers is assigned a number of shows within the network’s programming (BYUtv and BYUradio).
Working alongside a marketing manager, the marketing assistant will engage with frontline/hands-on digital marketing. They’ll work through everything from foundational strategy to developing creative and messaging to ad buying and running the social media for assigned shows.
Our marketing assistants learn the ins and outs of creating successful Google ads, Facebook/Instagram/Tiktok ads, and Roku ads, among other things. They learn strategies for discovering audience psychographics, staying up-to-date on organic social tactics, transactional marketing, and so much more. Our marketing assistants leave their jobs at BYU Broadcasting equipped with profitable, high-caliber skills that they can use anywhere in the digital marketing world.
This job is 15–20 hours per week during school year. Up to 40 in spring and summer. Hours are flexible.
Duties include, but are not limited, to:
- Creating content for social media channels of multiple shows.
-Providing creative input for content selection and creation.
-Keeping up to date on marketing trends and best practices.
-Periodically helping with off-site marketing shoots and events.
-Being able to assist the marketing manager with any other tasks that need completion.
Skills/Qualifications:
- Writer: Be a good writer with good editing sense and have the ability to write in different voices to represent each brand effectively.
- Strategic Thinker: Be able to think critically about the goals and content for each show and how to communicate effectively with existing or potential fans through marketing.
- Organized and Proactive: Be organized, deadline-conscious, and have the ability to juggle tasks well and wear multiple hats.
- Social Media: Be able to understand and comfortably use various social media platforms.
Optional Other Skills that Will Make You Look Awesome:
- Video editing: previous video editing experience is not required but a plus.
- Language editing: Have formal training in grammar, usage, and style (ELANG 322 or above).
- Graphic Design: Have working knowledge of the Adobe Creative Suite to assist in generating appealing content for social media and working with our Graphic design team (DIGHT 230 or above).
- English, editing, communications, marketing, advertising, public relations or related major a plus.
Application Instructions:
Email 1-2 writing samples, video samples, or graphic samples (Anything from academic writing to a really good social media post is fine—just something to show off your skills!), a cover letter, and resume to Aliah at aliah.eberting@byu.edu.
- Hourly Wage: $13/hr starting pay
- Available Openings: 1
- Start date: ASAP
