BYU English Internships

English Department Internships for BYU Students

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Deseret Book Marketing/Analytics Internship

Work Location

Corporate Office – 57 W. South Temple, Salt Lake City, UT 84101

Position Description

Are you passionate about marketing and customers? Do you seek to understand what makes good marketing tick? Are you interested in making a positive difference in the world? If so, apply to join the marketing/retail team at Deseret Book as a Customer Marketing & Analytics Intern. Learn real-world strategies and tactics and expand your knowledge of effective customer marketing. Interact with talented members of the Deseret Book team and gain knowledge of advanced marketing and analytics processes. Build your resume with experience that can serve you throughout the rest of your career.

As the customer marketing and analytics intern you will assist in the creation and maintenance of customer models including predictive analytics, lead scoring, segmentation, etc., help in gathering and prepping data for analysis and utilization, and assist in the design and maintenance of analytic dashboards and reports. You’ll also gain experience in the creation and organization of marketing communications documents and resources, assist in maintaining marketing campaign project management tools, and work with marketing communications channel experts and learn how to best converse with customers.

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Company Description

Deseret Book Company, founded in 1866, is a trusted resource in the publishing, distribution and retailing of religious books, music and other products serving members of The Church of Jesus Christ of Latter-day Saints. Deseret Book is committed to providing the finest collection of books and music that build faith, strengthen personal values, and offer practical advice to religious and non-religious alike. It now operates 31 full-line bookstores under the Deseret Book brand, and 26 discount bookstores under the Seagull brand, all in the western United States. For more information about Deseret Book Company, visit DeseretBook.com.

Required Skills

Applicants for this internship should possess a general understanding of marketing processes and best practice, have a passion for and an understanding of customer relationship marketing, some experience with marketing analytics tactics and tools, and knowledge of Excel. Database and statistics experience a plus.

Additional Information

This is a paid internship opportunity that requires approximately 20-40 hours per week during regular business hours for 15 weeks, starting on May 8, 2017 and ending on August 18, 2017.

Application Instructions

If you think you’re the right candidate for this job, please apply online at https://deseretbook.applicantpro.com and send your cover letter and resume to Andrea Barker at abarker@deseretbook.com. More details here.

Benefits

Merchandise discount, great work environment, and an excellent internship experience. Academic credit is available as arranged by the student through their college or university.

analyticsMarketingslc

byuenglishinternships • March 16, 2017


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