CLOSED Digital Marketing Internship

We're looking for a motivated and organized Digital Marketing Intern to join the Cedar Fort Publishing & Media marketing team. This is a hands-on role where you'll work across outreach, retail partnerships, social media, and email/SMS marketing — from pitching Cedar Fort products to media and retailers to building automated customer journeys. If you're eager to build real-world skills in publishing marketing and ecommerce communication, this is the opportunity for you.

• Identify and build outreach lists of retailers, boutiques, museum shops, homeschool groups, LDS stores, gift shops, family game stores, Deseret-style outlets, tourism stores, and online communities
• Draft outreach emails and organize email segments for each audience group
• Build lists of podcasts, blogs, radio, TV, newsletters, religious media, and conferences;
• Research review opportunities including review blogs, Goodreads groups, bookstagrammers, Christian/LDS reviewers, clean romance reviewers, and homeschool reviewers; organize by genre, submission guidelines, and cost

• Help build an events booth kit and create an easy plan for event setup and takedown

• Research best practices for email marketing, SMS marketing, lifecycle marketing, and ecommerce automation
• Review Cedar Fort's existing email flows and identify opportunities for improvement
• Write, organize, and build new email sequences, including welcome flows, abandoned cart flows, browse abandonment flows, post-purchase flows, winback flows, and topic-based nurture sequences
• Create customer journeys and campaigns based on book topics, categories, series, reader interests, and seasonal needs (e.g. scripture study, children's books, cookbooks, fiction, new releases)
• Incorporate SMS into Cedar Fort's broader marketing strategy in a thoughtful, customer-friendly way
• Analyze subject lines, open rates, click rates, conversion rates, unsubscribe rates, and other performance metrics, and make recommendations based on the data
• Assist with email copywriting, preview text, calls to action, and audience segmentation
• Document completed flows so future team members can understand and continue them

By the end of this internship, you'll have hands-on experience with:

• Publicity pitching and media/retailer outreach
• Event marketing and setup
• Email marketing strategy and SMS marketing strategy
• Ecommerce customer journeys and marketing automation
• Audience segmentation and campaign planning
• Copywriting for digital marketing and publicity
• Performance analysis and reporting
• Turning research and customer behavior into practical marketing decisions

• Currently pursuing a degree in Marketing, Communications, Business, English, Advertising, Public Relations, or a related field
• Organized, outgoing, and comfortable reaching out to people via email
• A clear and thoughtful writer
• Comfortable researching best practices and turning research into action
• Adaptable to using computer programs and AI tools
• Able to manage multiple projects over a 12-week period
• Familiar with or respectful of Cedar Fort's faith-centered audience and mission
• Prior experience with email marketing platforms, Shopify, Klaviyo, Mailchimp, SMS tools, Canva, or Google Analytics is helpful but not required

Apply through BYU's Handshake at https://byu.joinhandshake.com/jobs/11218289