Digital Marketing Internship

We're looking for a motivated and organized Digital Marketing Intern to join the Cedar Fort Publishing & Media marketing team. This is a hands-on role where you'll work across outreach, retail partnerships, social media, and email/SMS marketing — from pitching Cedar Fort products to media and retailers to building automated customer journeys. If you're eager to build real-world skills in publishing marketing and ecommerce communication, this is the opportunity for you.

Responsibilities

Market Outreach & Publicity

Identify and build outreach lists of retailers, boutiques, museum shops, homeschool groups, LDS stores, gift shops, family game stores, Deseret-style outlets, tourism stores, and online communities
Draft outreach emails and organize email segments for each audience group
Build lists of podcasts, blogs, radio, TV, newsletters, religious media, and conferences;
Research review opportunities including review blogs, Goodreads groups, bookstagrammers, Christian/LDS reviewers, clean romance reviewers, and homeschool reviewers; organize by genre, submission guidelines, and cost

Events Strategy

Help build an events booth kit and create an easy plan for event setup and takedown

Email & SMS Marketing

Research best practices for email marketing, SMS marketing, lifecycle marketing, and ecommerce automation
Review Cedar Fort's existing email flows and identify opportunities for improvement
Write, organize, and build new email sequences, including welcome flows, abandoned cart flows, browse abandonment flows, post-purchase flows, winback flows, and topic-based nurture sequences
Create customer journeys and campaigns based on book topics, categories, series, reader interests, and seasonal needs (e.g. scripture study, children's books, cookbooks, fiction, new releases)
Incorporate SMS into Cedar Fort's broader marketing strategy in a thoughtful, customer-friendly way
Analyze subject lines, open rates, click rates, conversion rates, unsubscribe rates, and other performance metrics, and make recommendations based on the data
Assist with email copywriting, preview text, calls to action, and audience segmentation
Document completed flows so future team members can understand and continue them

What You'll Learn

By the end of this internship, you'll have hands-on experience with:

Publicity pitching and media/retailer outreach
Event marketing and setup
Email marketing strategy and SMS marketing strategy
Ecommerce customer journeys and marketing automation
Audience segmentation and campaign planning
Copywriting for digital marketing and publicity
Performance analysis and reporting
Turning research and customer behavior into practical marketing decisions

Qualifications

Currently pursuing a degree in Marketing, Communications, Business, English, Advertising, Public Relations, or a related field
Organized, outgoing, and comfortable reaching out to people via email
A clear and thoughtful writer
Comfortable researching best practices and turning research into action
Adaptable to using computer programs and AI tools
Able to manage multiple projects over a 12-week period
Familiar with or respectful of Cedar Fort's faith-centered audience and mission
Prior experience with email marketing platforms, Shopify, Klaviyo, Mailchimp, SMS tools, Canva, or Google Analytics is helpful but not required