The purpose of this assistant role is to serve alongside one of BYUtv’s Marketing Managers to assist and collaborate on the marketing efforts for assigned shows.
This position is primarily focused on social media management, but may include other aspects of marketing such as digital ads, analytics, and content strategy.
*NOTE: Some on-campus work experiences can qualify for internship credit. Talk to the English Internship Coordinator for more information.
Execution duties include, but are not limited, to:
- Participating in planning and strategy for the social media for multiple shows.
- Providing creative input for content selection and creation, including writing social captions.
- Creating social media content as needed, both video and graphics.
- Managing the social media posting calendar for multiple shows.
- Monitoring audiences and creating content targeted to the appropriate audience.
- Keeping up-to-date on social media trends and best practices.
- Analyzing show audiences and ensuring that social strategy is targeted to the appropriate audience.
- Performing regular analysis of marketing efforts and reports.
- Periodically helping with off-site marketing shoots and events.
- Being able to assist the marketing manager with any other tasks that need completion.
This job is 20 hours per week during Fall/Winter semesters, and up to 40 hours per week during Spring/Summer semesters. Applicants who can work during Spring/Summer are preferred.
Coordination duties include, but are not limited, to:
- Maintaining a posting schedule and ensuring that social posts are successfully posted.
- Working with contracted agencies to provide assistance and asset management (videos, graphics, etc.).
- Keeping track of creative services/video promotions work order requests and facilitate file transfers.
- Managing orders for prizes from social media contests and ensure their delivery to recipient.
Skills/Qualifications:
- Excellent Writer: Be an exceptional writer with few spelling errors and have the ability to write in different voices to represent each brand effectively.
- Strategic Thinker: Be able think critically about the goals and content for each show and how to communicate effectively with existing or potential fans through marketing.
- Organized and Proactive: Be extremely organized, deadline-conscious, and have the ability to juggle tasks well and wear multiple hats.
- Expert Communicator: Know how to portray the correct messages to the correct audience through the correct marketing channels.
- Social Media Extraordinaire: Be able to understand and comfortably use various social media platforms and cross-promote content successfully.
- Graphic Design/Video Editing experience is a plus: Have working knowledge of the Adobe Creative Suite to assist in editing videos, and generating appropriate and appealing content for social media as well as working with our Graphic design team.
Communications, Marketing, Advertising, English, or related major a plus
Application Instructions:
Please email resume and cover letter to lindsey.gingrich@byu.edu.
Must have regular and consistent attendance at scheduled shift.
Wage: $14 - 15.00 depending on experience.
Last day for applications is 1/16/26.
Posted HERE: View Job Posting Details - Workday
