Western Governors University

Location: Salt Lake City, Utah, US

Job Category: Staff, part-time (in office)

Position Type: Intern

Job Description

Competitor Research Intern | Job Description


Data is what drives strategic marketing. This paid internship is an opportunity for a budding marketer, researcher, or user experience specialist to dive deep into a competitive set and uncover key differences that will enable WGU to develop customer and user experience excellence well beyond those competitors. If you’re looking for a brand experience and a portfolio project, this is a perfect opportunity for you.


You’ll work within a specified research project scope but also maintain a level of autonomy in how you choose to document and report findings. As the sole owner of this research project, you’ll be expected to:

  • understand and attempt to embody a set of personas
  • structure your data in a way that is organized yet malleable
  • use all forms of consumer behavior to gather data—including search, chat, voice, messenger, etc
  • clearly compare and contrast the user experience between competitive brands
  • articulate findings in a final report designed to support marketing efforts
  • present key learnings to marketing as a culmination activity


Flexibility is a benefit, as the chosen candidate will be able to work between 15-30 hours per week, with provided tools and technology, until the project scope is completed. The estimated time commitment is 2-3 months.


As the chosen candidate, you’ll gain the opportunity to:

  • drive a project independently while gaining exposure to digital brand marketing and user experience strategy
  • learn about competitor research, competitive sets, product personas and audience management
  • see how data drives decision-making
  • experience how different types of technology are driving consumer behavior changes
  • see how online consumer marketing is evolving and innovating around technology developments
  • work amidst in-house marketing capabilities such as social media, website design, content strategy, SEO, paid search, brand creative, testing and more.

APPLY AT https://www.wgu.edu/about_WGU/employment/marketing-research-intern

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